Junk food ad ban is child's play

Thursday, November 24, 2011

 

The Australian Healthcare & Hospitals Association (AHHA) today called on all political parties to support the Bill to prohibit junk food advertising to children, introduced into the Senate by the Australian Greens. 

The Protecting Children from Junk Food Advertising (Broadcasting and Telecommunications Amendment) Bill 2011 would ban junk food ads on commercial television from 6-9am and 4-9 pm on weekdays and from 6am-12pm and 4-9pm on weekends and during school holidays, as well as banning junk food ads from pay-TV services aimed at children. The bill also places a prohibition on using the internet and digital services such as SMS and email to promote junk food to children.


The Australian Healthcare & Hospitals Association is the independent peak membership body and advocate for the Australian healthcare system and a national voice for universally accessible, high quality healthcare.

“The increasing incidence of overweight and obesity in our community is one of our greatest health challenges. If it is not addressed, the current young generation of Australians will be the first who can expect to have a lower life expectancy than their parents,” Ms Prue Power, AHHA Executive Director said today.

“High rates of overweight and obesity are also placing stress on our already over-burdened hospital system as they are a preventable cause of serious conditions such as heart disease, Type 2 diabetes and some cancers.

"The AHHA is concerned about the current high rate of junk food advertising on Australian children's television programs. We appreciate that not all food manufacturers and retailers advertise directly to children however unfortunately there are some who simply ignore the current code of practice and continue to market their products heavily in child-targeted media.

"This is evidence that industry self-regulation has not worked and in fact has simply given the least responsible industry members a clear playing field in which to promote their products.

“To ensure that all children are protected from the influence of junk food advertising, the AHHA urges politicians from all parties to support this important Bill, Ms Power said


For further information/comment: Ms. Prue Power, Chief Executive Officer, AHHA Ph: 0417 419857.