Hello, my name is Chris Pointon  and I am the co-founder of the #hellomynameis campaign and husband of the late Dr. Kate Granger MBE.

Written by Chris Pointon (@Chrispointon), to coincide with International #hellomynameis Day, the 2nd Perspectives Brief from the Deeble Institute of Health Policy Research discusses some of the personal challenges and rewards of running a social media campaign and the importance of patient-centred and compassionate care. 

#hellomynameis is a social media campaign designed to remind healthcare staff to introduce themselves to their patients and family; and then use that opportunity to help build a relationship with them. At its core, the message of the #hellomynameis campaign is about caring