Communication in any setting is a vital and effective tool that when done well is brilliant, but when not done so well, could prove agonising for the patient, relatives, and healthcare workers.
With social media, #hellomynameis is a campaign designed to remind healthcare staff to introduce themselves to their patients and family; and then use that opportunity to help build a relationship with them. At its core, the message of the #hellomynameis campaign is about caring.
This Perspectives Brief follows the journey from the experience of poor communication as it turned into a social movement that improves communication in healthcare and beyond.